From Boston:

Enter One way system when approaching Skegness town centre. Keep on A52 (passing Taylors Garage on right) follow signposts to Mablethorpe (A52). Take second main turning right after rejoining two-way road into Scarbrough Avenue. Straight over roundabout (St. Matthews Church). Once over roundabout take first turning left into Park Avenue. Take second turning right into Glentworth Crescent. Quality Holiday Apartments are on the right side after several hundred yards.

From Lincoln:

Straight over traffic lights after Football Ground. Take the second turning right into Park Avenue. Take first turning left into Glentworth Crescent. Quality Holiday Apartments are on the left side after about 150 yards.